Google - YouTube acquistion and then Business Rule…

October 12th, 2006 by satish

Google - YouTube acquistion and then Business Rules and Efficiency

I know, i am late to this. But its an interesting acquisition, nevertheless. video blogging is the future. Undoubtedly if expressing views and the notion of a community are important, video blogging should expand reach further.

By now you may have realized that i am pretty new to blogging and video blogging (i doubt if i will ever take it up-really).

Sometimes i wonder what is google really doing. I mean if one were to put a 5 year strategy map for google where is the thought process, what are the trends?

I dont know folks but did audio blogging ever come up? I mean i would love to express views on camera but i am way too shy for doing that. Voice hmmm … perhaps yes.

I call the google strategy as “Channel Creation For Expression”. And then there is this word “Sense”-Ad-sense and what not - so should it create a channel for sense? Search, Writing and then video. I know its stated in a much simpler fashion that it is truly but seriously - search, i think its such a fundamental utility. I would be willing to pay google for allowing me to search, the amount of time it saves is phenomenal. Where is the business rules portion you ask? well there is none - wanted to write about this and get it off my chest so had to write it. But efficiency is my fav topic.

I guess the primary reason that business rules market could grow and survive is the kind of business efficiency it brings to the table. And yet… i think its one of the most ignored markets because that efficiency is never truly recognized. Why is this the case?

The utlimate efficiencies that business rules brings is to the key performance indicators to the business and building that bridge is not easy - it requires visionaries to bring this out. And the momentum has never carried it forward-never made it go over the bell curve to mass majority to become a commodity software market (which would have been great).

So is this a perennial early adopter market? I mean even if Fortune 50s adopt it, lets face it-the market size is not big enough. It is still fragmented.

An interesting comment i heard recently was I can hire 1 out of 2 million Java Programmers to code in Java-business rules or no rules, how many business rules experts can i hire! Agreed, not many - no matter how easy the tool is you are still talking of IT efficiency. Thats not true value.

I have some ideas(!?) for this and for reasons of confidentiality i can’t discuss. I dont think right now any company in the rules market has the muscle to execute that strategy(aha there is the execution catch always). But it can be a winning one that could propel the market to the over 1 billion mark. Tough talk? Thats what blogs are there for, i thought.

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Google - YouTube acquistion and then Business Rule…

October 12th, 2006 by satish

Google - YouTube acquistion and then Business Rules and Efficiency

I know, i am late to this. But its an interesting acquisition, nevertheless. video blogging is the future. Undoubtedly if expressing views and the notion of a community are important, video blogging should expand reach further.

By now you may have realized that i am pretty new to blogging and video blogging (i doubt if i will ever take it up-really).

Sometimes i wonder what is google really doing. I mean if one were to put a 5 year strategy map for google where is the thought process, what are the trends?

I dont know folks but did audio blogging ever come up? I mean i would love to express views on camera but i am way too shy for doing that. Voice hmmm … perhaps yes.

I call the google strategy as “Channel Creation For Expression”. And then there is this word “Sense”-Ad-sense and what not - so should it create a channel for sense? Search, Writing and then video. I know its stated in a much simpler fashion that it is truly but seriously - search, i think its such a fundamental utility. I would be willing to pay google for allowing me to search, the amount of time it saves is phenomenal. Where is the business rules portion you ask? well there is none - wanted to write about this and get it off my chest so had to write it. But efficiency is my fav topic.

I guess the primary reason that business rules market could grow and survive is the kind of business efficiency it brings to the table. And yet… i think its one of the most ignored markets because that efficiency is never truly recognized. Why is this the case?

The utlimate efficiencies that business rules brings is to the key performance indicators to the business and building that bridge is not easy - it requires visionaries to bring this out. And the momentum has never carried it forward-never made it go over the bell curve to mass majority to become a commodity software market (which would have been great).

So is this a perennial early adopter market? I mean even if Fortune 50s adopt it, lets face it-the market size is not big enough. It is still fragmented.

An interesting comment i heard recently was I can hire 1 out of 2 million Java Programmers to code in Java-business rules or no rules, how many business rules experts can i hire! Agreed, not many - no matter how easy the tool is you are still talking of IT efficiency. Thats not true value.

I have some ideas(!?) for this and for reasons of confidentiality i can’t discuss. I dont think right now any company in the rules market has the muscle to execute that strategy(aha there is the execution catch always). But it can be a winning one that could propel the market to the over 1 billion mark. Tough talk? Thats what blogs are there for, i thought.

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